Marketing Research about Häagen-Dazs Based on SWOT Analysis
نویسندگان
چکیده
This paper uses advertising, pricing, location, and customer behavior as points of analysis for the marketing strategy Häagen-Dazs, in which background information Häagen-Dazs is analyzed preliminary objectives start-up brand are provided. In addition, economic level parent company acquisition will also be presented. article, STOW used to understand current situation potential opportunities Chinese market. article explain problems At last, possible solutions future directions proposed.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2022
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v31i.2565